3Dfacto acquires sales and product configuration business from Array Technology

9. januar 2009

Copenhagen, Denmark – 3Dfacto A/S and Array Technology A/S announced today that 3Dfacto has taken over the entire sales and product configuration business from Array Technology.

Customers to the Array Technology sales and product configuration suite will from today be supported by the team of 3Dfacto, which now also includes the entire previous sales and product configuration team from Array Technology. "It has been vital for us to have the entire configuration team of Array Technology onboard at 3Dfacto so we can continue and enhance the support and service provided to Array Technology customers. The customers can be confident that there is no loss of knowledge in the transfer", says Thomas Randrup, CEO at 3Dfacto.

"This is a natural final step in the continuous development of the strategic partnership between Array Technology and 3Dfacto", says Gert Møller, CEO at Array Technology. 3Dfacto has been a competent partner to Array Technology since 1998 and has with success embedded the core Array Technology configuration engine within the 3Dfacto visual configuration software suite VirtuBUILD. Gert Møller continues: "Last year, we further appointed 3Dfacto as VAR partner for the Array Configuration product suite and they have gained tremendous insight into the Array Configuration product suite. Now, we feel the time is right to hand over the entire sales and product configuration business to 3Dfacto in order to give our customers the best possible support and further development for the future. The overriding aim has been to secure the investment made by our customers in our technology, and at the same time provide our customers with the best possible path for the future – and we are confident that 3Dfacto is the right choice."

Having complete access and control over the Array Technology sales and product configuration suite gives some clear benefits compared to being a VAR partner. Thomas Randrup, 3Dfacto, pinpoints: "Now, we can integrate the Array Technology sales and product configuration suite with our existing VirtuBUILD suite, and exploit strong synergies within development, integration, implementation, maintenance, and support that will benefit our customers. Moreover, the new agreement enables us to provide customers with a full range of integrated product configuration solutions and superior consultancy services, and thereby position 3Dfacto as the leading supplier of product configuration solutions. We will now be able to help any company in the handling of product customization, pricing, quoting and visualization no matter the scope of complexity."

Array Technology will now focus entirely on further enhancement of the core technology kernel, continuing supporting 3Dfacto with the core sales and product configuration technology, and exploit new business application areas for the technology. Gert Møller says: "Now, Array Technology can concentrate on the development of the technology for a variety of other business areas while being sure that our sales and product configuration customers are in good hands at 3Dfacto."

For more information, please contact:

3Dfacto A/S
Thomas Randrup, CEO
Telephone: +45 33 30 07 33
Email: trandrup@3dfacto.com

Array Technology A/S
Gert Møller, CEO
Telephone: +45 33 15 98 07
Email: glm@arraytechnology.com


About Array Technology
Array Technology is a leading provider of technology for modeling, analysis, and real-time execution of complex constraint problems. The technology is used embedded in a wide range of business applications, e.g. for configuration, business rules, engineering design and embedded logic control. Array Technology is headquartered in Copenhagen, Denmark.  

For more information about Array Technology, please visit www.arraytechnology.com.

About 3Dfacto
3Dfacto is a leading provider of consultancy and software for sales and product configuration. The company, 3Dfacto, was established in 1998 with its groundbreaking research and products in the field of component-based product modeling and visual configuration. VirtuBUILD is the brand name of the mature product platform based on 3Dfacto’s and Array´s patented research.

The sales force of companies worldwide, for example, ABB, Danfoss, Aalborg Industries, and Cimbria, use our software platform to eliminate order errors and rework, and they have significantly reduced costs of sales and production. 3Dfacto is headquartered in Copenhagen, Denmark.

For more information about 3Dfacto, please visit www.3dfacto.com.