Customer Case: Aalborg Industries
The company
In year 2000, the world’s largest supplier of marine boilers, Aalborg Industries, had a change of ownership, and proceeded towards growth and leadership. The goal, to improve their competitiveness, has brought along big changes at the old Aalborg firm. Involving a standardization of the comprehensive product assortment. That made the next step possible, to introduce an advanced product configurator.
Configures for increased competitiveness
With the goal of improving their competitiveness, Aalborg Industries has adopted an advanced product configurator, which is expected to have a substantial impact on the bottom line. Aalborg Industries is setting a trend amongst industrial companies, wishing to meet the needs of future customers and deliver unsurpassed customer service. The configurator was delivered by 3Dfacto.
Best performance
Aalborg Industries themselves say, that they have got the best solution in 3Dfacto’s configurator, because performance wise, 3Dfacto’s software is on top. Karl Peder Olesen og Frank Jørgensen, both engineers in the configuration department, recount their own experiences of using the software:”VirtuBUILD is stable and efficient - and there haven’t been any major problems in integrating with our other systems, such as CAD-systems and the ERP-system. At the same time it is so flexible that the system can be easily expanded to meet our future needs. VirtuBUILD is simply a pleasure to use - It just works.”
Proven results
Aalborg Industries is an expanding global company and the leading supplier of marine boilers. Aalborg uses VirtuBUILD for their sales force to generate quotes and orders worldwide. CEO Jan Vestergaard Olsen explains: “At the moment we experience growth rates between 30 and 40 percent. One of the explanations is the technology. These growth rates would not have been possible if we had not started the development of a comprehensive IT-system in 2001, the so-called 3D Configurator”. Read the full interview in "Berlingske Nyhedsmagasin nr. 22 2008" with CEO Jan Vestergaard Olsen. Read the article in Danish here "Det Digitale Trick":
http://www.business.dk/article/20080619/nyhedsmagasin/80618118/